Where We Come From
SafeOdds.bet was born from the direct observation of a gap in the market. We saw countless iGaming operations, especially medium-sized and white-label ones, vulnerable to the same types of predatory players and strategies. The "off-the-shelf" market solutions were often insufficient, reactive, and failed to understand the local context.
With a combined background of over 10 years on the trading desks of European, Latin American, and Brazilian betting houses, we decided to create the service we would have wanted to hire: a focused, experienced, and collaborative risk partner.
